Published in Dawn on September 30th 2018
Every brand has a story to tell, so said some marketing experts. What the experts failed to share is that most brands also have stories to hide. These are the stories of unjust, unlawful treatment of those who create products which are wrapped up in illusions of comfort, grandiosity and pride of possession called ‘brand’ and sold to beguiled consumers.
The stories about brands violating labour and environmental rights in poor developing countries remain on the margins and seldom make it to the mainstream media. Hence I was surprised to read a story recently in The New York Times that a home-based seamstress in Italy — the third largest economy in the EU — is paid €1 for each metre of fabric she stitches. At most she earns €24 for an entire coat which is sold by brands like Louis Vuitton and Fendi for €2,000!
Published in Dawn, October 2nd, 2014
THE concept of safety at the workplace as a fundamental human right is slowly making its way into the ethos of a South Asian society burdened with the notion of destiny. ‘If the roof falls on your head, too bad. You were fated to die this way while at work.’ Workers and other stakeholders are now rising up against this farcical justification for the inhuman treatment of labour. If not in Pakistan, at least in Bangladesh workers are demanding safety and stakeholders have begun to listen.
Bangladesh is taking the lead in giving higher priority to workers’ safety and the prevention of industrial accidents though it learnt its lesson the hard way: from 2005 to 2013, industrial accidents in the readymade garments sector killed over 2,000 workers and injured a higher number. These accidents occurred due to gross violations of building safety codes and labour standards. The case is not different here.