Published in Dawn on August 13, 2017
NOAM Chomsky pins his propaganda model on “inequality of wealth and power and its multi-level effects on mass media interests and choices”. The media’s structure and its five basic filters, as pointed out by Chomsky, are the same the world over, although there are variations in cultural and political filters specific to each country. Hence, it came as no surprise when I saw the news of the death of five coal miners on page six of a national newspaper a few days ago. Generally speaking, the deaths of workers are deemed fit for page two or three and if the number of dead is higher, the news is taken on the front page. I wondered about the filters in this case: was it the location of the event (a village east of Muzaffarabad in Azad Kashmir — and not in the provinces) or lack of representation (no trade union mediation).